 Project 2 of 3 
Challenge: Netflix USA Weekend Movie Pix interactive trivia game (2006) an online promotion that would highlight Netflix’s advantages and build awareness. The Movie Picks game consisted of a trivia challenge in which visitors could test their movie knowledge, and even challeng a friend to beat their score. While the game offered a fun and informative experience for the visitor. it also enabled Netflix to promote its advantages and drive the visitor to adoption through special offers.
Role: Art directed modeled and developed the look and feel of all the visual elements.
Outcome: Netflix Movie Picks debuted in September of 2006 and was advertised nationwide through an ad campaign in USA Weekend Magazine that ran for a month and drove millions of users to their site. |
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